OnlyFans Statistics 2026 — the numbers behind a $7.22B marketplace.

Every figure on this page traces to a primary source: the Fenix International Limited annual report filed with UK Companies House, or mainstream business press citing that filing. Numbers are for the fiscal year ending 30 November 2024 unless otherwise noted. We update this page within 30 days of any new public disclosure.

Audited by The Analyst Last reviewed 7 May 2026 · Re-audit cadence: monthly · All sources at /sources

OnlyFans by the numbers — our data, visualized

Computed from BFR's dataset of 100,208 creators across 1,061 niches. Public listing & activity data (price, free/paid, photo/video counts, like totals) — not earnings. Every chart is free to download or embed (a link back is appreciated). Earnings figures: OnlyFansStatistics.com.

Read the full study: what an OnlyFans sub really costs in 2026 →

Methodology: per-creator figures dedupe creators listed in multiple niches (counted once). Niche rankings require ≥25 paid creators and exclude location niches. Point-in-time snapshots of public OnlyFinder listings.

Revenue and profit

OnlyFans is operated by Fenix International Limited (UK Companies House no. 10354575), which files annual statutory accounts. The 2024 fiscal year (1 December 2023 to 30 November 2024) shows continued growth at a slowing rate — the platform's first single-digit annual top-line increase since launch.

Net revenue growth (8%) trailing gross growth (9%) reflects rising operational costs — primarily content moderation, payment processing fees, and platform-trust spending. Pre-tax profit growth (4%) trailing both indicates margin compression at scale.

Year-over-year growth trajectory

The platform's growth rate has decelerated from pandemic-era peaks but remains positive in absolute terms. Gross fan payment growth by year:

Source: Fenix International Limited annual reports, fiscal years ending 30 November of each labelled year. The 2021 jump reflects pandemic-driven adult-content consumption growth.

Creator payouts and the 80/20 split

OnlyFans operates on a documented 80/20 revenue split: 80% of every fan payment (subscription, tip, pay-per-view, custom request) goes to the creator; 20% is retained by the platform. This split is unchanged since the platform's launch in 2016 and is documented in the official OnlyFans Terms of Service.

Applied to fiscal 2024 gross fan payments, the split produces:

• Creator earnings (gross): $5.80 billion (up 9% from $5.34B in 2023)
• Platform retention: $1.41 billion in net revenue ($684M profit + ~$726M cost of revenue)

The $5.80B in creator payouts represents the gross amount distributed before payment-processor fees, applicable taxes in the creator's jurisdiction, and any third-party agency commissions creators may pay separately. The "creator take-home" figure is therefore lower than the headline payout number.

Creator accounts and economics

The total number of registered creator accounts grew to 4.634 million in fiscal 2024, an increase of 13% from 4.10 million in 2023. Creator account count is a registered-account figure, not an active-monetising-creator count — a meaningful distinction.

Average vs median creator income

Dividing $5.80B in payouts across 4.634 million creator accounts produces a mathematical mean of approximately $1,570 per year, or $131 per month. This is the figure most commonly cited as "the average OnlyFans creator income" — and it is misleading without context.

Three factors compress the median far below the mean:

1. Top-creator concentration. Public reporting on the highest earners (Sophie Rain at ~$60M/year, Bhad Bhabie at ~$4.3M/month, Iggy Azalea, Bella Thorne, Mia Khalifa) suggests the top 0.01% accounts capture a meaningful share of platform-wide payouts. The mean is dragged upward by extreme concentration.
2. Long-tail dormancy. A large fraction of registered creator accounts post infrequently or have never received a paid subscriber. These accounts pull the mean down but the median further down.
3. Top 1% earnings. Public estimates place the top 1% of creators near $49,000/year, with the top 0.1% earning approximately 15× that figure. Both numbers are well above the mean, confirming heavy skew.

The honest summary: the average is unhelpful. The median is lower. The top 0.1% earn what most creators will never earn. Use the public-reporting tier ranges rather than the mean if you are writing about typical creator outcomes.

The BFR creator dataset — what we actually track

Beyond the platform-wide financials above, BFR maintains its own continuously updated dataset of real creator listings, sourced from the OnlyFinder directory and scored on our six-factor method. It is a listing-and-activity sample — not an earnings dataset — but it is the largest niche-segmented view we publish, and it is the data behind every ranking on this site.

Largest mainstream niches in our dataset: Lingerie Model (714) · Pole Dancer (713) · Sex Doll (713) · Sex Tapes (713) · Tattoo Model (713) · Brat (712) · Car Sex (712) · Beach Sex (711).

Earnings benchmarks (OnlyFansStatistics.com)

Methodology. BFR aggregates are computed from publicly listed OnlyFinder directory profiles (subscription price, free/paid status, photo and video counts, like totals) at scrape time. They describe published profiles, not private revenue. Earnings figures are sourced separately from OnlyFansStatistics.com.

Fan accounts and the 81:1 ratio

Total fan accounts reached 377.5 million in fiscal 2024, up 24% from 304.4 million in 2023. Fan-account growth (24%) materially outpaced gross revenue growth (9%) for the first time in the platform's history.

Two readings of this divergence:

• Lower paying-conversion per new fan. Newly registered fan accounts in 2024 are converting to paying subscribers at a lower rate than the historical norm, OR they are spending less per subscriber on average.
• Account-vs-active gap widening. Total fan accounts include all registrations ever made, whether active or dormant. As the platform ages, the dormant fraction of "fan accounts" grows.

The headline ratio of 81:1 fan accounts per creator account (377.5M / 4.634M) is mathematically correct but should be read as a registered-account ratio, not as "how many paying subscribers each creator has on average". The active-paying-subscribers-per-creator figure is not publicly disclosed by Fenix International.

The fee model in detail

OnlyFans's fee structure is defined in the platform's official Terms of Service:

• Subscription fee: creator sets price ($4.99 minimum, no public ceiling). Platform takes 20%.
• Tips: fans send freely; platform takes 20%.
• Pay-per-view (PPV) messages: creator sets price; platform takes 20%.
• Custom requests: creator-set price; platform takes 20%.
• Referral program: creators referring other creators receive a share of the referred creator's earnings for a fixed period (separate from the 80/20 split).

Applied to a hypothetical creator earning $1,000/month in gross fan payments: $800 reaches the creator's account (before payment-processor fees and taxes); $200 is retained by Fenix International.

How OnlyFans compares to alternatives

Direct creator-economy comparisons are partial because most competing platforms do not file public annual reports at the same level of detail. The figures below are platform-disclosed where available and triangulated from credible secondary sources where not:

Competitor figures are estimates triangulated from public press coverage and trade reports; treat them as orders of magnitude rather than precise. OnlyFans is the only operator with an audited public annual filing at the level of detail used on this page.

Embed these stats on your site

Drop our 4-card stats widget into your article with one line of HTML. Updates as our underlying data updates. Includes attribution backlink to Best OnlyFans Reviews.

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For a top-10 creators rank widget instead, see /press#embeds. Both widgets are free to use with attribution.

How to cite these figures

If you are using these numbers in a publication, the cleanest citations are below. Cite the primary source where possible — we are happy to be the discovery layer rather than the citation.

Primary source (preferred):
  Fenix International Limited. (2025). Annual Report and
  Financial Statements for the Year Ended 30 November 2024.
  UK Companies House (company no. 10354575).
Secondary citation (this page):
  Best OnlyFans Reviews. "OnlyFans Statistics 2026."
  bestonlyfansreviews.com/statistics. Accessed [date].
Inline use:
  OnlyFans processed $7.22B in gross fan payments in fiscal
  2024, of which $5.80B was paid to creators (Fenix
  International Limited annual report; via Best OnlyFans
  Reviews, May 2026).

If a number on this page contradicts your primary source, the primary source wins — report it to us through the source-correction path and we will update within 5 business days. The full source list is at /sources.

What is not publicly disclosed

For transparency, several figures commonly assumed to be "OnlyFans statistics" are not actually disclosed in the platform's annual filings:

• Active paying subscribers — Fenix discloses fan account count, not how many of those accounts are actively paying.
• Median creator income — only mean is calculable from disclosed payout/creator-count figures.
• Geographic revenue split — partial disclosures exist in some filings but not at country-level granularity.
• Niche or category breakdowns — the platform does not disclose how revenue distributes across content niches.
• Average sub price — not directly disclosed; estimated from public-side observation of profile-listed prices.
• Subscriber retention rates — not disclosed.

Numbers cited elsewhere as "OnlyFans statistics" for any of the above categories are estimates or surveys, not platform disclosures, and should be treated accordingly.

Frequently asked questions